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NIO BRAND DAY 2021
NIO BRAND DAY 2021
NIO BRAND DAY 2021
NIO BRAND DAY 2021
Year
2021
Type
Visual Concept (Pitch)
Role
Art Direction
Tools
PS ; Illustrator
I was given a challenge to come up with a key visual concept for NIO Brand Day 2021 within 2 days. It has become one of my most fun graphic design projects.
NIO Brand Day is a celebration of NIO car owners community. The design challenge mainly focused on bringing the NIO “breakthrough” spirit into the Key Visual, with the circles representing the tight-knit NIO communities.
I took inspiration from the vibrant NIO brand colors and curated a collection of gradients that symbolized the diverse communities associated with the brand. My objective was to create a visually stimulating atmosphere that exuded energy, playfulness, and creativity, while embodying the essence of limitless possibilities and a promising future.
