Ford Co-Pilot 360™ Pinball Machine - Cloudy with a Chance of Awesomeness

Ford Co-Pilot 360™

Year

2020-2021

Type

Digital Experience

Role

Digital Design; Animation Direction

Tools

PS ; Illustrator

We were given a task of getting visitors to learn about Co-Pilot 360™ at the Ford stands. This is how the Digital Pinball Machine was born.

At the Beijing & Shanghai auto shows in 2020-2021, we showcased an exciting new digital arcade experience: the pinball machine. This interactive game engaged visitors as they aimed to score points while simultaneously learning about the innovative features of Co-pilot 360TM. As an added incentive, participants had the chance to win a special prize in collaboration with Starbucks. I was responsible for the visual concept and design of the Ford-themed Pinball machine, as well as direction of the animation effects team for this activation.

States

The patterns on the design elements were accentuated using the Ford VI palette, ensuring visibility when scoring.

Patterns

The patterns were inspired by Ford’s timeless Oval shape, adding a touch of heritage and familiarity.

Palette

The color palette draws inspiration from Ford’s brand colors, allowing users to instantly connect with Ford’s renowned visual identity.

This activation was a great fun to work on, especially the quality testing process! 🙂 But witnessing the joy visitors experienced while playing with the Pinball machine was even more incredible. That is why this is one of my favorite mini-projects.